History of Gulliver


1994
  • April

    Gulliver's first store established as the automobile purchase division of Tokyo My Car Sales Co., Ltd.

  • September

    Gulliver's first franchise opened.

  • October

    Gulliver International Corporation established in Koriyama City, Fukushima.

1995
  • September

    First Gulliver Tokyo store established at Kannana Ichinoe.

1996

1996

  • February

    Tokyo Head Office established in Urayasu City, Chiba,and the franchising headquarters function relocated.

  • April

    Company name changed to Gulliver International Co., Ltd.

  • September

    Actress Yuri Mitsui signed on as celebrity spokeswoman.

1997
  • September

    Actor Naoto Takenaka signed on as celebrity spokesman.

1998

1998

  • February

    Full-scale Dolphinet System operations start

  • December

    Gulliver's stock registered with the Japan Securities Dealers Association.

1999
  • September

    Number of Gulliver stores reached 500.

2000
  • March

    Achieved goal of opening stores throughout Japan by opening store in Ginowan City, Okinawa.

  • May

    Head Office relocated to Chiyoda-ku, Tokyo.

  • December

    Gulliver's stock listed on the Tokyo Stock Exchange's Second Section.

2001

2001

  • November

    Attained ISO 9001 (fiscal 2000 version) for our
    assessed price calculation services.

2002

2002

  • January

    Actress Norika Fujiwara signed on as celebrity
    spokeswoman.

  • December

    Company received the Japan Investor Relations
    Association's Award for Advancement of
    Excellence in IR.

2003

2003

  • March

    100,000th car sold via Dolphinet.

  • June

    Renewed brand with the slogan 'Gulliver - offering
    many types of vehicle-related services'.

  • June

    Professional baseball player Hideki Matsui signed on
    as celebrity spokesman.

  • August

    Gulliver's stock listed on the First Section of the
    Tokyo Stock Exchange.

2004

2004

  • March

    Launched the social improvement program to inspire
    a 'Go for it' attitude among young people.

  • November

    Established Gulliver USA, Inc., Gulliver's first
    overseas subsidiary.

2005

2005

  • November

    Received patent for automated assessment system
    (patent no. 3738160).

2006

2006

  • February

    Marunouchi headquarters moved to Tokyo building.

  • October

    Company receives "Porter Prize 2006".

2007
  • April

    Acted as primary sponsor of the Pro baseball All-Star game.

  • December

    Started to contribute a part of the profit of used car purchase and sales as corporate social responsibility activities.

2008

2008

  • January

    Attained ISO/IEC 27001:2005 for setting assessment
    appointment of call center.

  • May

    Received Japan 300 High-Service Award
    (Service Productivity & Innovation for Growth).

2009
  • February

    300,000th car sold via Dolphinet.

  • June

    Brand Vision "Smart Car life Creation Company", Brand Slogan "Fun of The Smart" Decision.

page top